Summary of report / dashboard

The Product Performance dashboard helps you make the right pricing decisions,
based on the turnover and margin per product.

Products are compared on the basis of their turnover and margin, and classified into 4 quadrants:

Dog (low turnover, low margin): try to improve turnover and margin, otherwise stop (if no strategic need)
Question mark (low turnover, high margin): try to increase turnover
Star (high turnover, high margin): defend position and try to grow further
Cash cow (high turnover, low margin): try to increase margin

By using the filters, you can also compare your portfolio within a brand, category or other predefined group.

Your price level relative to competitors helps in making a decision.

Can you drop in price to increase your sales, or increase your price to generate more margin?

Get a better grip on your portfolio and improve your bottom line with these insights!